What is Paid Search Advertising?
Paid Search Advertising, also know as pay-per-click (or even more colloquially as PPC) allows advertisers to serve ads in the search results pages across Google, Microsoft & Amazon, based on keywords that a user is searching for.
Given that a user is actively searching for terms relevant to your business or product, PPC advertising can be a really efficient part of your marketing activity.
As people become more comfortable shopping online, PPC ads can be an important way to catch potential customers with high likelihood to convert. Google Shopping ads and Amazon Sponsored Product ads are set to grow this year - over 81% of advertisers are expected to increase their advertising budget for Amazon in 2020.