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Microsoft Launches Free Tool For SMEs To Manage PPC

Updated: Sep 5, 2020

Microsoft Digital Marketing Center is a free campaign management tool designed to help SME businesses manage paid and organic campaigns in one place. The tool will work across, Google Ads, Microsoft Ads, Facebook, Instagram and Twitter.

The news was announced recently in Search Engine Land.

Many will be familiar with tools Search Ads 360 and Kenshoo, but often this automation comes at a premium. So Microsoft’s free tool is one to keep in mind for small businesses.

It’s currently in Beta in the US, but will likely make it to the UK soon.

What are the benefits…?

  • Seeing and managing campaign activity in one place will help to simplify paid search.

  • The platform will simplify campaign setup and ongoing optimisation - using Microsofts AI tools to adjust bidding and drive performance. Taking some off the ‘heavy lifting’ out of day-to-day performance checks.

Check out our recent blog on other free Google Ads options for SMEs to consider.

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