• eCom PPC Blog

Google Showcase Shopping Ads

Updated: Sep 5, 2020

Google's new shopping ad format can help you display a selection of products in shopping results. Giving your customers more choice, and driving conversion rates from your ads.


Google Showcase shopping ads display a carousel of your products in the shopping results when a user is researching broad terms.


Let’s say you are selling men’s trainers. If you’re using Showcase Ads, when a user searches for ‘mens trainers’, you’ll show a range of your suitable products, as opposed to just one.


More choice for the shopper, improves click through rate. And showing a selection of products, hopefully helps them find something to buy also!

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