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Amazon Sponsored Brand Video Ads Launching In the UK

Amazon Advertising released a very exciting announcement this week for retailers. Amazon Sponsored Brand Video Ads will now be available in the UK & Europe. Initially, only available to selected advertisers, we hope that the format will become widely available to all... in time for the Black Friday & Christmas Day rush.


You can find our more about the ad type here.


What are Amazon Sponsored Brand Ads?


Sponsored Brand Ads, previously know as Amazon Headline Search Ads, allow advertisers to serve ads at the top of the search results page on Amazon when users are searching for products.


The standard Sponsored Brand ad includes a brand logo, short ad copy, and up to three products. The ads drive to either a product detail page, or a brand store page.


In order to serve Amazon Sponsored Brand ads, you need to be Amazon Brand Registry verified. This can be done quite easily, advertisers need to submit their trademark to Amazon Brand Registry, and it takes about 2 weeks to get verified.


More About Amazon Sponsored Brand Video (SBV) Ads


  • Amazon SBV ads will be available to serve on mobile and desktop

  • Videos will autoplay

  • Targeting will be the same as standard Sponsored Brand campaigns - keywords & ASIN

Benefits


  • Engaging ad format

  • Increase ad space on the search engine results page

  • Engage audiences who are interested in your brand

Check out our other Amazon advertising blogs, and SME paid search tips.



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